{"id":15177,"date":"2016-05-03T19:00:12","date_gmt":"2016-05-03T17:00:12","guid":{"rendered":"http:\/\/www.life-magazine.be\/fr\/?p=15177"},"modified":"2018-03-07T17:00:36","modified_gmt":"2018-03-07T16:00:36","slug":"science-et-sensorialite","status":"publish","type":"post","link":"https:\/\/www.fiftyandmemagazine.be\/fr\/beaute\/anti-age\/science-et-sensorialite","title":{"rendered":"Science et sensorialit\u00e9"},"content":{"rendered":"Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>

P<\/span>r\u00e9curseur de la vague de beaut\u00e9 qui envahit aujourd\u2019hui les pharmacies, le label Lierac est n\u00e9 en 1975 de la rencontre entre un homme, le docteur Cariel (anagramme de Lierac), sp\u00e9cialiste du sport qui s\u2019est tourn\u00e9 vers la m\u00e9decine esth\u00e9tique, et une femme, Farida Daoud Almadowar, qui finissait alors ses \u00e9tudes de sciences politiques \u00e0 Paris.<\/strong><\/p>\n

Par Lise Leroy<\/strong><\/p>\n

Cette derni\u00e8re, vice-pr\u00e9sidente de Lierac, raconte\u00a0: \u00ab\u00a0J\u2019ai rencontr\u00e9 le docteur Cariel par hasard lors d\u2019un d\u00eener. Il avait ouvert un gros cabinet de traitement de la cellulite par \u00e9lectroth\u00e9rapie. Son id\u00e9e \u00e9tait de lancer une nouvelle g\u00e9n\u00e9ration de produits r\u00e9parateurs des d\u00e9sordres cutan\u00e9s, \u00e0 la conjonction de la dermato, de la m\u00e9decine esth\u00e9tique et de la cosm\u00e9tique.\u00a0\u00bb\u00a0Objectifs\u00a0? Appr\u00e9hender la beaut\u00e9 par le prisme m\u00e9dical, garantir efficacit\u00e9 et innocuit\u00e9 totale. \u00ab\u00a0Il m\u2019a propos\u00e9 de cr\u00e9er avec lui un laboratoire et de distribuer ces cosm\u00e9tiques tr\u00e8s techniques. Je leur ai apport\u00e9 ma sensibilit\u00e9. On attend aussi d\u2019un produit qu\u2019il soit agr\u00e9able \u00e0 l\u2019application, que le pack soit joli. J\u2019ai r\u00e9introduit de l\u2019\u00e9motion, de la sensorialit\u00e9 dans le scientifique. Lierac est devenu l\u2019union de la pharmacie et de la f\u00e9minit\u00e9.\u00a0Et cet ADN n\u2019a pas chang\u00e9. \u00bb<\/p>\n

\"Life-magazine\"<\/p>\n

Autre sp\u00e9cificit\u00e9 de cette marque qui traverse les d\u00e9cennies, sa pr\u00e9sence aussi importante dans les rayons des soins visage et des soins corps. \u00ab\u00a0Notre premier soin, n\u00e9 en 1975, est toujours num\u00e9ro un des ventes aujourd\u2019hui\u00a0: Phytolastil Vergetures. Nous avons d\u00e9marr\u00e9 par des cr\u00e8mes corps sp\u00e9cifiques, pour lutter contre la cellulite et les vergetures, mais nous avons aussi \u00e9t\u00e9 les premiers \u00e0 lancer un soin antipoches pour le contour de l\u2019oeil, Dioptigel. Ce gel figure toujours dans le top 10 de nos ventes.<\/p>\n

Notre d\u00e9marche est d\u2019apporter une solution \u00e0 un probl\u00e8me pr\u00e9cis, comme le m\u00e9dicament dans l\u2019officine. Pas d\u2019incoh\u00e9rence, d\u00e8s lors, \u00e0 passer de la cellulite aux poches sous les yeux et des vergetures aux rides.\u00a0L\u2019\u00e2ge ne se marque pas que sur le visage. La silhouette, la d\u00e9marche, la fa\u00e7on de s\u2019habiller et de parler… sont tout aussi symboliques de jeunesse que le fait d\u2019avoir une ride ou non. \u00bb Pour autant, l\u2019anti-\u00e2ge n\u2019est pas en reste chez Lierac, avec la gamme Premium notamment. \u00ab\u00a0L\u2019actrice Kristin Scott Thomas a d\u00e9couvert cette cr\u00e8me \u00e0 Paris et son agent nous a contact\u00e9s pour nous dire qu\u2019elle n\u2019avait jamais fait de partenariat avec une marque mais qu\u2019elle se sentait tr\u00e8s proche de notre philosophie. \u00c0 56 ans, cette femme ind\u00e9pendante et libre d\u2019esprit symbolise parfaitement l\u2019approche de Lierac qui a gard\u00e9 l\u2019\u00e2me f\u00e9minine-f\u00e9ministe des ann\u00e9es 70.\u00a0\u00bb<\/p>\n

\n

Article publi\u00e9 dans le Psychologies<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>Pr\u00e9curseur de la vague de beaut\u00e9 qui envahit aujourd\u2019hui les pharmacies, le label Lierac est n\u00e9 en 1975 de la rencontre entre un homme, le docteur Cariel (anagramme de Lierac), sp\u00e9cialiste du sport qui s\u2019est tourn\u00e9 vers la m\u00e9decine esth\u00e9tique, et une femme, Farida Daoud Almadowar, qui finissait alors ses \u00e9tudes de sciences politiques \u00e0 Paris.<\/p>\n","protected":false},"author":2,"featured_media":15178,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1113],"tags":[380],"class_list":["post-15177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-anti-age","tag-beaute"],"yoast_head":"\nScience et sensorialit\u00e9 - Fifty & Me MAGAZINE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fiftyandmemagazine.be\/fr\/beaute\/anti-age\/science-et-sensorialite\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Science et sensorialit\u00e9 - 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