{"id":20530,"date":"2016-10-18T16:20:42","date_gmt":"2016-10-18T14:20:42","guid":{"rendered":"http:\/\/www.life-magazine.be\/fr\/?p=20530"},"modified":"2018-03-12T12:18:16","modified_gmt":"2018-03-12T11:18:16","slug":"maille-authentique","status":"publish","type":"post","link":"https:\/\/www.fiftyandmemagazine.be\/fr\/beaute\/mode\/maille-authentique","title":{"rendered":"Maille authentique"},"content":{"rendered":"Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>

S<\/span>ven van Gucht rencontre Yannina Esquivias au P\u00e9rou lors d\u2019une ann\u00e9e sabbatique. Ing\u00e9nieur belge en thermodynamique, il a l\u2019\u00e2me d\u2019un grand voyageur et celle… d\u2019un entrepreneur. Yannina, elle, est p\u00e9ruvienne et agent de voyage. Leur histoire d\u2019amour, ils r\u00eavent d\u00e8s le d\u00e9part de la mat\u00e9rialiser dans un projet commun et transculturel, comme un trait d\u2019union entre leurs deux pays.\u00a0<\/strong><\/p>\n

Par Isabelle Blandiaux<\/em><\/p>\n

Apr\u00e8s avoir longuement observ\u00e9, test\u00e9, r\u00e9fl\u00e9chi, la maille est devenue leur second lien. \u00ab\u00a0Nous sommes partis de rien\u00a0\u00bb, se souvient Sven, alors qu\u2019il se pr\u00e9pare \u00e0 rejoindre sa femme au P\u00e9rou. \u00ab\u00a0La m\u00e8re de Yannina travaillait chez un grand exportateur de maille et de transformation de b\u00e9b\u00e9 alpaga, une des mati\u00e8res les plus nobles. Je me suis rendu compte que la production \u00e9tait destin\u00e9e \u00e0 des marques occidentales haut de gamme et que le niveau d\u2019exigence sur place \u00e9tait tr\u00e8s \u00e9lev\u00e9.\u00a0\u00bb Et l\u2019id\u00e9e \u00e0 germ\u00e9\u00a0: combiner les mati\u00e8res extraordinaires et le savoir-faire textile du P\u00e9rou avec un design belge. Aymara – du nom d\u2019une minorit\u00e9 ethnique install\u00e9e dans les Andes depuis plus de 2000 ans – a pris forme peu \u00e0 peu. C\u2019est Yannina qui dessine les pulls, cardigans et tops \u00e9pur\u00e9s mais color\u00e9s des collections, dont la coupe sobre met en valeur le travail m\u00e9ticuleux, recherch\u00e9 de la maille. Elle s\u2019entoure pour cela de stylistes freelances. \u00ab\u00a0Elle n\u2019a pas \u00e9tudi\u00e9 la mode, raconte Sven, mais elle a grandi dans une famille o\u00f9 le textile \u00e9tait fort pr\u00e9sent. Sa grand-m\u00e8re \u00e9tait couturi\u00e8re et pendant les vacances, elle l\u2019aidait. Une autre grand-m\u00e8re travaillait dans une usine de tissu… Nous partons toujours du fil pour imaginer le mod\u00e8le et non l\u2019inverse. Nous nous informons bien s\u00fbr des tendances mais nous recherchons une forme d\u2019intemporalit\u00e9. Beaucoup de gens nous disent que les pulls de la collection enfant,\u00a0c\u2019est toute une fratrie qui les porte. Nous voulons nous d\u00e9marquer de la fabrication de masse de pi\u00e8ces \u2018jetables\u2019 pour proposer des v\u00eatements authentiques et de qualit\u00e9 qui durent.\u00a0\u00bb Le fair-trade fait aussi partie de la d\u00e9marche d\u2019Aymara. \u00ab\u00a0Nous sommes attentifs au fait d\u2019aborder les choses de l\u2019int\u00e9rieur\u00a0: dans notre entreprise, les gens sont salari\u00e9s, ont une s\u00e9curit\u00e9 d\u2019emploi, une assurance-maladie, des ch\u00e8ques-repas… Nous collaborons aussi avec des tricoteuses \u00e0 domicile.\u00a0\u00bb<\/p>\n

Outre le b\u00e9b\u00e9 alpaga, le P\u00e9rou rec\u00e8le un autre tr\u00e9sor textile, le coton pima, utilis\u00e9 pour des pi\u00e8ces plus l\u00e9g\u00e8res. \u00ab\u00a0Il est tellement doux et brillant que les gens pensent souvent qu\u2019ils s\u2019agit d\u2019une composition de coton et de soie. Nous ne transigeons pas sur la qualit\u00e9 des mati\u00e8res premi\u00e8res, cela fait partie de l\u2019ADN de notre marque.\u00a0\u00bb<\/p>\n

Sven van Gucht et Yannina Esquivias ont lanc\u00e9 leur marque de maille belgo-p\u00e9ruvienne en baby alpaga et coton pima en 2007, avec une premi\u00e8re collection enfant\u00a0: Aymara. Ont suivi la ligne f\u00e9minine en 2009 puis la gamme masculine, qu\u2019ils vont d\u00e9velopper davantage l\u2019hiver prochain, tout en ambitionnant de construire un univers plus vaste avec de la d\u00e9co notamment.<\/p>\n\n

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Aymara Ella Ocean: 142,50\u20ac<\/div>
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Aymara Kyra Salmon: 139,50\u20ac<\/div>
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Aymara Laura Sepia: 137.50\u20ac<\/div>
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Aymara Magie Ice: 127.50\u20ac<\/div>
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Article publi\u00e9 dans le Psychologies Magazine<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>La naissance d’un projet commun et transculturel, comme un trait d\u2019union entre leurs deux pays. <\/p>\n","protected":false},"author":9,"featured_media":20532,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1116],"tags":[267,766],"class_list":["post-20530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","tag-mode","tag-nouveautes"],"yoast_head":"\nMaille authentique - Fifty & Me MAGAZINE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fiftyandmemagazine.be\/fr\/beaute\/mode\/maille-authentique\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maille authentique - 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