{"id":22738,"date":"2017-02-15T07:35:28","date_gmt":"2017-02-15T06:35:28","guid":{"rendered":"http:\/\/www.life-magazine.be\/fr\/?p=22738"},"modified":"2018-03-07T16:02:46","modified_gmt":"2018-03-07T15:02:46","slug":"le-troisieme-oeil","status":"publish","type":"post","link":"https:\/\/www.fiftyandmemagazine.be\/fr\/beaute\/parfum\/le-troisieme-oeil","title":{"rendered":"Le troisi\u00e8me oeil"},"content":{"rendered":"Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>

Depuis 6 ans<\/span><\/span> \u00e0 la direction artistique de la maison Kenzo fond\u00e9e en 1970. Ce couple de cr\u00e9ateurs Carol Lim (cor\u00e9enne-am\u00e9ricaine) et Humberto Leon (sino-p\u00e9ruvien-am\u00e9ricain) renoue avec l\u2019\u00e9nergie des d\u00e9buts de la marque de mode. Dans la collection automne-hiver, ils ont fait de l\u2019oeil le motif iconique de l\u2019univers Kenzo.<\/strong><\/p>\n

Par Lise Leroy<\/em><\/p>\n

Imprim\u00e9 vedette des v\u00eatements, il \u00ab\u00a0fait allusion \u00e0 la force du troisi\u00e8me oeil et aussi \u00e0 une protection spirituelle venue d\u2019en haut\u00a0\u00bb, expliquent-ils. Mais il s\u2019agit aussi d\u2019un symbole qui \u00ab\u00a0donne \u00e0 voir le monde, son monde\u00a0\u00bb. Par ce prisme, l\u2019univers est color\u00e9, audacieux, spontan\u00e9, surprenant, dynamique. Aussi, il c\u00e9l\u00e8bre la diversit\u00e9, la cr\u00e9ativit\u00e9 et la libert\u00e9 d\u2019expression. Et \u00e7a fait du bien. Les deux fondateurs du concept store et de la marque Opening Ceremony ont poursuivi le propos en cr\u00e9ant un parfum. En phase, donc, avec leur inspiration pour la couture. Le flacon \u2018oeil\u2019 de Kenzo World attire le regard. Encore plus avec son \u2018mix and match\u2019 de tonalit\u00e9s et de textures qui renvoie aux collections Kenzo. Quant \u00e0 lui,\u00a0le nom de la fragrance est imprim\u00e9 en braille sur le dessus de l\u2019\u00e9tui.<\/p>\n

Le jus a \u00e9t\u00e9 compos\u00e9 par le c\u00e9l\u00e8bre nez Francis Kurkdjian autour de la fleur. \u00a0Pas une fleurette timide et d\u00e9licate, non, des fleurs par brass\u00e9es, comme s\u2019il en pleuvait en un sillage peps \u00e9clatant, un bouquet imaginaire. Pivoine et jasmin d\u2019\u00c9gypte s\u2019associent \u00e0 l\u2019ambroxan dont la sensualit\u00e9 myst\u00e9rieuse. De surcro\u00eet, transgresse les st\u00e9r\u00e9otypes de la f\u00e9minit\u00e9. \u00ab\u00a0L\u2019ambroxan apporte aux fleurs ce trouble dont nous avons besoin pour oublier les fleurs en tant que telles. C\u2019est un peu comme le sfumato dans les tableaux de L\u00e9onard de Vinci, lorsque vous juxtaposez deux couleurs. Il agit comme le brouillard, lorsque la brume brouille le contour des choses qui vous entourent, et qu\u2019on ne distingue plus que les formes\u00a0\u00bb, explique le parfumeur form\u00e9 \u00e0 la danse classique et \u00e0 la musique (piano) d\u00e8s l\u2019enfance.<\/p>\n

Un spot publicitaire percutant<\/h3>\n

Pour parachever le tout, un spot publicitaire comme un clip percutant tourn\u00e9 par Spike Jonze (Dans la peau de John Malkovich, Adaptation, Where the Wild Things are, Her<\/em>). Ami de longue date de Carol Lim et Humberto Leon, issus de l\u2019universit\u00e9 de Berkeley, Californie. Actrice et ancienne ballerine, Margaret Qualley explose d\u2019audace dans une robe vert flamboyant. D’autant plus avec une chor\u00e9graphie endiabl\u00e9e qui envoie promener les conventions.<\/p>\n

\"Photo<\/p>\n

www.kenzoworld.com<\/strong><\/a><\/p>\n

\n

Article publi\u00e9 dans le Psychologies Magazine<\/p>\n","protected":false},"excerpt":{"rendered":"

Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>Imprim\u00e9 vedette de la nouvelle collection Kenzo, le troisi\u00e8me oeil fait allusion \u00e0 une protection spirituelle. Par ce prisme, l\u2019univers est color\u00e9, audacieux, spontan\u00e9, surprenant, dynamique. Et \u00e7a fait du bien.<\/p>\n","protected":false},"author":9,"featured_media":22774,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1118],"tags":[182,267,766,340],"class_list":["post-22738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-parfum","tag-luxe","tag-mode","tag-nouveautes","tag-shopping"],"yoast_head":"\nLe troisi\u00e8me oeil - Fifty & Me MAGAZINE<\/title>\n<meta name=\"description\" content=\"Imprim\u00e9 vedette de la nouvelle collection Kenzo, le troisi\u00e8me oeil fait allusion \u00e0 une protection spirituelle. 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